Salesforce Marketing Cloud, Salesforce
Based on the requirements of the new regulation, there were approximately 200 notices to be sent via email on a daily basis. This represented an initial annual savings of $110k at a cost of $1.56 per each printed and mailed letter. The company planned to run a campaign to promote opting in for electronic account communications to shift additional customers into receiving emails instead of printed letters. Plus, new customers usually opt for electronic communications, so the company expects this investment in email communications to continue to pay off for them.
Customer service representatives and sales associates also appreciated the visibility of the Individual Email Results in Salesforce. Not only could they see all emails sent and the customer’s engagement with the email, but they could also see an exact PDF copy of the email sent to the customer via the new custom solution. Now, when a customer calls in, they have this information at their fingertips and can better help the customer.