Diagnosing the Healthcare Business: Improving Patient Care, Optimize Resource Staffing, and Drive Revenue Generation.

Its no easy feat for the healthcare industry to deliver quality patient care while balancing a smooth and efficient business operation. For years, Healthcare providers have leaned on EHRs or EMRs for their daily operations and medical records that are pivotal daily operations.  EMRs are Electronic Medical Records. EHRs are Electronic Health Records.  The difference between the two is that an EHR is more of a monolithic platform that intends to drive the day-to-day operations of a practice, including patient medical records, while an EMR is responsible for medical records alone.

Without a doubt, these systems are critical to Healthcare operations and patient privacy.  However, when you are sick, all you really want is to get in and see someone to help feel better.  The challenge of the EMR and EHR platforms is that they are trying to protect the patient information at all cost, and with that, they often don’t play well in the sandbox with others, which ultimately leads to inefficient processes and a poor patient experience.

In today’s technology first, device driven age, people now expect a rapid, streamlined, high quality experience from their healthcare providers, because they already get that same sort of service from many other industry segments.

Salesforce Health Cloud has emerged as a game changer to Healthcare Organizations.  An integrated solution to EMRs and EHRs, Health Cloud can prioritize patient care, help streamline business processes, reduce the burden on staff, and drive a larger revenue stream across the system.


Prioritizing Patient Care

Salesforce Health Cloud and Patient 360 gives providers a comprehensive and holistic view of a patient’s health journey.  Aggregating data from sources like EHRs, wearables, and patient reported outcomes, the integrated platform helps improve personalized treatment plans tailored to the individual, enhances care coordination through collaboration amongst providers creating a patient-centric model, and provides improved patient engagement through improved scheduling, secure messaging, virtual visits, and remote monitoring capabilities.


Reduce the burden on Staff

Optimized Resource and Staff allocation is crucial for operational efficiency.  Salesforce Health Cloud provides tools for Health Care Organizations to track and manage resources efficiently.  Health Cloud helps optimize scheduling, aligning resources and staff needs based on demand, while maximizing capacity (revenue) and minimizing wait times (improved experience).  Having the right resources at the right time, drives operational efficiency, reduces the strain on staff, and improves the overall patient experience.


 Driving a larger revenue stream

With an integrated platform, Salesforce Health Cloud will help generate higher revenues.  Improved operational efficiency helps to reduce costs.  Enhanced Patient Engagement and improved satisfaction helps drive repeat business and generate new patient referrals.  As we’ve seen in the new world of data driven insights, the integrated platform will help drive analytics to identify expansion areas and new revenue opportunities like specialized services, preventative care, or gaps in the current service offerings which will help healthcare organizations drive into new market segments.


Salesforce Health Cloud is revolutionizing the Healthcare industry by providing a powerful platform to compliment EHRs, streamline business operations, and improve the overall patient experience.  As healthcare providers continue to navigate the evolving technology landscape, embracing integrated solutions like Salesforce Health Cloud will play a significant role across optimization of operations, resource and staffing efficiencies, and most importantly the significant impact to the patient experience.

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Subi Philip

Partner, Salesforce Practice
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