The AI Era
AI is transforming the energy and utilities industry by enabling smarter decisions across trading, grid operations, and customer engagement. From forecasting demand to optimizing pricing and accelerating the energy transition, AI unlocks efficiency, resilience, and growth.

Transform the way your team works.
Powered by Salesforce, our solutions bring together customer, usage, market, and operational data into a single, trusted source of truth, enabling real-time visibility into demand patterns, pricing, and service performance.
With AI-driven insights and automation, utilities can streamline operations, enhance trading and engagement strategies, and respond faster to market changes. The result is a more agile, efficient, and customer-centric organization that operates with the intelligence and personalization of a modern digital enterprise.
Employee & Customer Experience
| Agent ExperienceEnable customer 360 visibility to agents and access to knowledge to best assist customers | Customer ServiceAutomate customer inquiries for billing, outage, service, while maintaining brand voice | |||
Sales & Pricing
| Opportunity PrioritizationPrioritize potential deals based on company fit, deal fit, and engagement | Price PersonalizationCreate offers with AI-driven fixed and variable components and personalized pricing scenarios | |||
Demand Management | Customer Churn PredictionIdentify customers likely to church, especially in deregulated markets, and enable targeted retention campaigns | Energy Demand ForecastingPredict how much energy customers will need using weather, historical usage, and events to balance supply and demand | |||
Field Service & Asset Optimization | Workforce & Field Service OptimizationImprove how crews are deployed, optimizing technician schedules and routes | Predictive MaintenanceDetect when assets are likely to fail before it actually does to prevent outages and costly repairs | |||
Data & Insights | Data Anomaly DetectionIdentify anomalies with historical and actual usage data, like missing data | Real-time AnalysisUncover hidden patterns and relationships in streaming data analysis |

MRE + Infosys
Subi Philip shares how energy companies are using AI to unlock the full potential of CRM and trading data, transforming sales, service, and sustainability. From emissions tracking to predictive customer engagement, AI is powering intelligent, proactive decisions across the value chain.

AI in Energy Trading
Read what industry experts like Keith Farris, Bill Bucy, and Rama Manne are saying about leveraging AI to transform volatility into opportunity across modern energy markets. The future of energy trading belongs to AI-driven desks, start building the data, speed, and intelligence needed to compete today.
Featured Insights

Salesforce
Smarter Service, Smarter Utilities: E&U Cloud’s Evolution at Dreamforce 2025
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Salesforce
Elevate Energy Sales & Customer Service with Salesforce Agentforce AI
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Salesforce
Modernizing Upstream Oil and Gas Operations with Salesforce Sales Cloud
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