What We Faced
Challenge
MRE Consulting was tasked to help an Energy organization that specializes in sustainability transformations. This organization provides data-driven insights, strategic guidance and innovative solutions to optimize energy usage, reduce carbon emissions and achieve sustainability goals for businesses, cities and governments. Their Service Order Management division oversees the end-to-end lifecycle of service orders, ensuring seamless delivery of energy, water, and waste management solutions for clients. This team coordinates with internal departments, vendors, and clients to process, track, and resolve service requests. Recently they have been facing several challenges in handling their Open and Close process for clients and wanted to use Salesforce Service Cloud as a solution to streamlining their customer service requests and provide more transparency and increase efficiency to their overall customer experience. MRE reviewed their overall process and identified several pain points and areas of inefficiencies which included the following:
- Disjointed Processes: The Open and Close process was complex with multiple manual steps that made users prone to delays and errors.
- Multiple Systems: Assigning and scheduling required using multiple systems and different sources of truth that resulted in inefficiencies and bottlenecks because of a lack of integration.
- Internal Resource Assignment: Managing and assigning service requests to internal teams lacked visibility and resource allocation was inefficient.
- Customer Response Times: Service requests from customers often experienced delays due to the manual handling of inquiries and having to use different systems.
- Limited Visibility: Lack of clear metrics and KPIs made it difficult to track the team’s performance, measure customer satisfaction and identify bottlenecks in the process.
Implemented Technologies
Salesforce Service Cloud
What We Did
Solution
To address these challenges, MRE worked with the client to design a comprehensive solution roadmap that included in-depth workshops and stakeholder interviews that mapped out their overall process and identified pain points and a solution that aligned with their business goals. The team put together a three phased approach in implementing Salesforce Service Cloud, with the first phase focusing on the following:
- Automating the Open and Close Process: Streamlining the entire service order lifecycle, from request to completion, allowing the team to manage the utility open and close process more efficiently.
- Bulk Process Optimization: Introducing automation to handle large volumes of requests, reducing manual effort and the chance of human error in handling multiple requests at once.
- Enhanced Case Management: Implementing streamlined case management workflows to reduce response times for customer requests and ensure consistent communication across the internal teams.
- Resource Management and Visibility: Utilizing Service Cloud’s internal resource management tools to assign tasks to the right teams and improve visibility over assignments.
- KPI Tracking and Reporting: Building custom dashboards and reports to track key performance indicators (KPIs) such as service order completion time, resource availability, and customer metrics.
- Outlook Integration: Integrating Microsoft Outlook with Salesforce to enable users to sync e-mails, contacts and events directly between the two platforms for Case Management.
What We Delivered
Results
The implementation of Salesforce Service Cloud for the Service Order Management team’s operations has been split into three phases. The first phase that we completed created the baseline to enable the full solution and creating the workflows within Salesforce. Phase 2 will create an Experience Cloud Customer Portal and integrate legacy systems with Salesforce to improve data accuracy. Phase 3 will incorporate Billing Data Requirements and Forecasting as well as Automatic Case Assignments. Once all three phases are complete, it will lead to these significant improvements:
- Process Efficiency: The Open and Close process will become more aligned and consistent, reducing errors and improving employee experience.
- Bulk Order Management: The automated handling of bulk service orders will increase efficiency, which will allow the team to handle higher volumes without needing extra resources.
- Faster Customer Response: Customer requests will be addressed more quickly, with a reduction in response times due to automation and integration with e-mail.
- Resource Utilization: The optimized management of internal resources will improve resource assignment and availability, leading to better overall resource usage.
- Visibility and Reporting: The introduction of real-time dashboards and reports gave management clear insights into KPIs and team performance, empowering data-driven decision-making and allowing for quicker identification of process bottlenecks.
By leveraging Salesforce Service Cloud, the company will significantly improve both employee efficiency and customer satisfaction, leading to smoother operations and better service delivery.
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